CoinMarketCap, which records the highest traffic among sites giving information about cryptocurrency prices, has formed a strategic partnership with Yahoo Finance, the financial news website of Verizon Media.
Yahoo Finance’s cryptocurrency data page will source cryptocurrency pricing, indices as well as educational content from CoinMarketCap.
CoinMarketCap indices Crypto 200 and Crypto 200 ex will be displayed on Yahoo Finance. These indices incorporate pricing from over 200 cryptocurrency exchanges worldwide and list cryptocurrencies that together have more than 90% global cryptocurrency market capitalization. Crypto 200 includes Bitcoin, while Crypto 200 ex excludes it. These indices give users an indication of global trends in the cryptocurrency market.
CoinMarketCap’s newsletter and blogs will be displayed on Yahoo Finance’s cryptocurrency screener landing page, which displays information about pricing, the transaction volume of different cryptocurrencies, as well as on individual cryptocurrency pages. CoinMarketCap will post more educational videos related to cryptocurrency and make them available on Yahoo Finance. Educational videos can be very helpful as users are more like to watch a 10-minute video on cryptocurrency than read a 700-word article on it.
The educational content on cryptocurrency can attract people from fields other than finance. Yahoo Finance will expose a greater audience to cryptocurrency.
Joanna Lambert, General Manager of Finance, Tech, Autos, and Membership, Verizon Media, said,
“By partnering with CoinMarketCap, we can provide timely and reliable crypto information to meet our audience demand.”
Carylyne Chan, Chief Strategy Officer at CoinMarketCap, expressed optimism that their partnership with a trusted financial and business news and data site like Yahoo Finance will increase the adoption of cryptocurrency among the masses.
CoinMarketCap recently introduced liquidity-based metrics for ranking market-pairs to weed out any exchange gaming the system. It is also planning to release a new pricing algorithm soon.